Sunday, April 6, 2014

7 Ways to Tell if Your Food Photos Are Trendy



Nasturtium-Chive Vinegar
In every age, artists and their work inevitably reflect what's deemed fashionable at the time. Savvy Byzantine painters elongated human faces, rendered their backgrounds flat, and depicted halos as stylized golden pie-chart rounds. Hip renaissance artists loaded their works with fleshy females and plump, pink cherubs (think Sistine chapel), and painted in a luxe, pseudo-realistic style.

Woodland violets with violet decorating sugar.
Whatever the era, once the notion of what's "in" is in the air, almost everybody hops on board. This is certainly true of modern day food photographers and stylists, whose main business is creating arresting images that capitalize on or, better yet, set trends.

To help you assess whether your own food pics or those of others are plugged in or passe, here's a list of some of today's hot food props. Seeing them in images tells you the photographer or stylist is at least trying for trendiness. The only problem, of course, is that once everybody is following along, the real avant-garde are off to something else. (Note that all of the images here are mine, and if you want to check out the associated recipes, just click on the caption under the pic.)

Chocolate Smoothie & Strawberry Lassi
Bright colored bendable plastic drinking straws.

Truly au courant photographers and stylists today always prop beverages with eye-catching plastic straws. These must be bendable to facilitate positioning them at the prescribed jaunty, cock-eyed angle. (Be aware that older paper straws lacking flexible "elbows" are hopelessly outdated, though they can be used to lend an authentic, nostalgic touch in shots of classic soda fountain treats.) Additionally, it's de rigieur to either flavor coordinate the straws (red straw in strawberry smoothie, green straw in limeade) or color complement them (blue straw in orange soda pop, yellow straw in a purple cow). Note that vertically or diagonally striped straws are now vanguard; solid ones have peaked. Which means that my shot here at left is old hat.

Bakers' twine.  

When shooting confections, baked goods, and many other edibles, stylists and photographers in the know use bakers' twine as often as possible and in as many colors as possible: Red-white, navy-white, black-white, turquiose-white, forest green-white and chartruse-white are the bare minimum. And the more twine used, the hotter the shot. Excessively winding or tying twine around just about any subject is ultra-chic. So is lavishly draping, trailing, or looping multiple strands of bakers' twine over any surface. The twine use can be totally gratuitous; conventions don't have to make sense, after all.

Note that my use of twine here at right is so half-hearted and hard to see that it fails to win any trendiness points at all. However, for super-cool twine pics check out my trendsetter friend Irvin Lin's post here.  You'll also notice his shots include both the very latest striped drinking straws and sprinkling of herbs (mentioned below). BTW, Irvin's very funny post inspired this one.)

Citrus Vinaigrette.
Distinctive bottles and jars.

For fashion-forward food photographers and stylists, propping with the right bottles and jars is huge. Vinegars, oils, vinaigrettes, syrups, spices, seasonings and such need to be presented in glassware that appears to have come from great aunt Ida's canning cupboard, or Dr. Metzer's Medicinals & Soda Shoppe, or the planet Zerxon. As a rule, ordinary, everyday glass containers of the sort used by regular people will not do. (Note that at one time propping with a Mason jar was the rage but is now only in vogue if you spiff it up with bakers' twine or a raffia bow.)


Sugar cookies with dye-free icings.
Weathered wood, peeling paint.

Every enlightened stylist or photographer has a collection of weathered wood surfaces to shoot on, such as antique pastry and cutting boards, butcher blocks, old barn siding, and bleached boardwalk or pier planks. Usually, plain or painted wood surfaces are not sufficiently gnarly until they have spent at least 5 years out in the elements or have been chopped or pounded upon for a decade. The decrepit moss-growing picnic table featured in the violet pic at the top sat in my wooded back yard for 15 years! Weathering often takes so long that items are no longer trendy by the time they're usable, so most stylists scour junk yards, flea markets and shabby-chic shops for their first-rate pieces.

Blueberry-Apple Crumble
Weirdly shaped and colored flatware.

Clued-in food stylists or photographers routinely rely on quirky and gaudy plastic-handled flatware to add a playful funkiness and angularity to their food images. I tried to emulate their approach in the blueberry crumble shot at left and am hoping that that tacky purple spoon jutting up oddly from the bright blue bowl just screams, "I've got flair!" Frankly, I find this sort of propping a bit strained and artificial, but then, what's "in" is often contrived. (This shot has gotten a lot of looks and likes on Tastespotting, which suggests that at least some do find it hip.)

Mojitos with Mojito Mint

Fresh strewn herbs.

Today's with-it food stylists and photographers routinely fill empty space in shots with artfully placed herb sprigs and leaves. They are particularly fond of propping with hard-to-find fresh herb flowers, such as purple chive blossoms (shown at the top in the vinegar shot), or tiny blue rosemary or white oregano blooms. But be aware there are a couple of herb rules for the truly trendy: Only adorn a dish with herbs that it actually contains (no marjoram in it, no marjoram on it!). Only garnish with flat-leaved parsley; curly went out (along with broccoli) in the first Bush administration.
  
Best Ever Raspberry Ripple Ice Cream
Fruits and vegetables with leaves and stems intact.

Tastemakers don't shoot fruits and vegetables that appear to have been purchased from the supermarket. Their fruits and vegetables must have leaves, or stems, or roots intact and look as if they came dew-kissed from an orchard or farm. If they are baby-sized vegetables in unusual colors, so much the better; notice the chi-chi mini zucchinis and eggplants and little orange tomatoes in the pic at the very top!

Influential food stylists will spend hours rifling through piles of produce at farmers' markets for specimens that meet their exacting requirements: Raspberries or blackberries still attached to their brambles; cress with roots damp and dangling, fat cherries drooping from their stems. And stylists are not above cheating on the critical botanical elements when necessary: I've witnessed a New York stylist painstakingly gluing perfect leaves and stems brought to the studio from her New Jersey apple tree onto a basket of grocery store apples. (FYI, the apples below have not been tampered with, though I did have to hunt diligently for one fruit with both a leaf and stem.)

Choosing the Right Apples--Jonathans in a Longaberger Basket










8 comments:

Rebecca York on April 8, 2014 at 2:51 PM said...

Loved this post. Really great insights, and the pictures were fabulous.

Nancy Baggett on April 8, 2014 at 3:29 PM said...

Oh, wow, thanks Ruth--glad you liked it. A lot is going on in some seemingly simple pics.

cronshi on April 8, 2014 at 7:57 PM said...

I've noticed some of the extremes in food props lately, with food juxtaposed or placed near items that have somewhat of an "ick, I hope that they didn't touch the food after touching that _______," factor. For me, the photos that convey an ephemeral sense of tastiness are the ones that will cause me to try a recipe. Yours do it every time, Nancy. I might even nibble a violet or two, thanks to you.

Barb | Creative Culinary on April 8, 2014 at 8:40 PM said...

I am feeling pretty fabulous that I eschew all of this trendiness. Once I see something used over and over, my brain does not say, 'Follow that leader.' as much as I hear, 'I'll do it MYSELF.' Always have, always will.

I know this is tongue in cheek but it is also true. :)

Nancy Baggett on April 8, 2014 at 8:57 PM said...

Cronshi, I agree that the primary objective must be that the food looks tasty--that what I try to do, so am glad you noticed! One trend I didn't mention is the "messy" look, which I think sometimes takes the idea that the serving should look natural too far. I've also see shots with the ick factor, too. Trendy or not I won't go there!

Nancy Baggett on April 8, 2014 at 9:01 PM said...

Barb, good for you! I can't say I don't use some of the popular devices, but I do have a particular style and always try to stay true to it. Otherwise, I'm just not happy with the images I create.

Jamie on April 17, 2014 at 7:54 AM said...

Oh I hate trendiness.... and you picked out every one. I think I know you well enough to know this post was tongue in cheek and it was excellent. I get a big kick out of comparing styled shots from different well-known blogger photographers and having a hard time seeing whose is whose. Or looking at one blogger's photos and knowing just who they are copying... um, being influenced by. One professional photographer told me that they (the pros) define this type food photo as "feminine". Not that many of these photos aren't beautiful, but I want to see photos that are unique and creative with a distinct voice and style. And one that highlights the food, not the props. Very well written, Nancy... and you just keep shooting like you have been!

Nancy Baggett on April 17, 2014 at 10:49 AM said...

Yes, it was tongue in cheek. Yes, I know my shots are feminine--it feels right to me--when I get them right that is exactly how I want them to be. Some of the trendy propping, like using herbs for garnish just work for me--not because they are trendy but I think the natural ornaments make the most beautiful props. If pretty is a bad thing, then too bad--I like pretty shots! Thanks for your compliment on the story--I'm so delighted you like it.

 

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