After mentioning that my first submission to the Washington Post was almost rejected due to blah recipes, I got a follow-up question asking what I considered a good recipe.
As the initial story indicated, editors often make this call. If they personally think a recipe is too ordinary or arcane or just sounds unappealing, they’ll reject it. So, if at all possible, suggest some specific recipe ideas when you pitch your piece. I could have done it with my first Washington Post feature and many editors prefer this approach, but I was too green to realize I should.
If you don’t have this opportunity, then use the recipes you see in the publication as your guide. Cautionary note: Contracts routinely specify that recipes must be original, and editors are leery of running material that borrows from another writer’s work, so go easy on adapting.
Once you know what sort of recipe is appropriate, the next step is producing one that is “good enough” for publication. My hubby has been following my work and sampling my recipes so long that he gets this important distinction. Often when a recipe is in progress he’ll says, “That’s okay for me to eat, but not good enough to put in a cookbook!”
A “for publication” recipe must taste at least “very good,” and hopefully wonderful to everyone sampling it. Remember that pleasing texture and appearance play a part in overall “taste” appeal. Appetizing looks are actually vital if the recipe will be photographed.
The recipe must also be easy and foolproof enough for the targeted audience to make, so think carefully about how cooking savvy these folks are. Remember, too, that if the publication’s tester can’t successfully reproduce your dish, it and probably your further chances with that market are doomed. The best way to avoid this fate is to test recipes thoroughly and to write up the preparation instructions with great care. (And don't forget the recipe intros; see tips on writing them here.) (For more on the "oops" factor in recipe testing, go here.)
Always Test, Never Just Guess
A guest at a book signing once confided that the pictures of dishes in my cookbooks were her proof that at least those recipes had been tested once! And I’m often asked if I test my recipes, which, given the amount of testing that’s usually involved in producing each one, sometimes makes me laugh out loud!
Actually, all the experienced and successful food writers and cookbook authors I’ve talked with say they test every recipe, often multiple times. Why? Here’s what a colleague, cookbook author and chef Terry Thompson Anderson, has to say: “If, after a second testing, I don't feel really enthusiastic about a new recipe, it gets 86'd. But if I do know it has potential, I keep testing until it works perfectly and I have the taste, spiciness, sweetness, times/temperatures, and methods right.” Obviously, she’s mindful that she has to detail all this information, or the end user, her reader, won’t be able to successfully duplicate her dish.
Jill Silverman Hough, also a food writer, adds that some recipes, especially desserts and baked goods, require many, many tests: "I'm reminiscing about the quince tarte tatin I created for a Bon Appetit piece—it took 7 attempts and 2 cases of quince to get the proportions of fruit/sugar/juiciness right! I haven't tested anything that much before or since, but I do find that baked desserts take more tries than anything else." Rose Levy Berenbaun has said she once tested a cake over thirty times, and I once tested a devil's food cake in my All-American Dessert Book 14 times!
In case you’re curious, I tested the following recipe three times, and felt I got off easy! I had to keep fiddling to get just the right amounts of filling and dough, and kept increasing the corn syrup to prevent the maple caramel from crystallizing. As for how I come up with prototype formulas, I’ll just summarize by saying I have a huge data base of my own published and unpublished recipes to draw on and tend to rely on them rather than adapting other folks’ work. My basic ideas for dishes come from everywhere—restaurants, pastry shops, food publications, new product and equipment information, Internet posts, food shows, etc. (Ideas and formulas aren’t copyrightable, but the introductory text and set of instructions accompanying recipes are.)
With the tweaks I made, the shortbread shells are now melt-in-the-mouth tender and only faintly sweet so they mate perfectly with the sweet, intensely “maplely” centers. Five days later, the caramel filling is still smooth--yes!
I’ve even served these goodies to a panel of tasters—I’ll talk about the enormous value of guinea pigs testers and tasting panels in a post some other time—and I'm satisfied with the response. So, now I’m ready to serve up the recipe to you. Enjoy!
Ooey-Gooey Maple Caramel Mini-Cups
These may look similar to pecan tassies, but trust me, they aren’t like tassies at all. Instead, think of these “mini-cups” as a variant of shortbread thumbprint cookies, with very deep wells that are filled with luscious pools of immensely satisfying, slightly gooey maple filling. The cookie cups can be garnished with pecan or walnut halves, or not. I like them both ways, depending on whether I feel like concentrating just on the glorious character of maple or am in the mood for the extra crunch and woodsy taste of the nuts.
The barely sweet maple shortbread shells are completely baked first. Then the caramel is simply poured into the cups. Since adding eggs or a thickening starch would partly mask the pure, unadulterated maple syrup taste, the filling stays slightly saucy and succulent and never sets up firm the way a tassie filling does.
Let me add that these are designed for serious maple lovers: Fans of artificial maple flavor and those who are ho-hum about real maple syrup may want to skip on by!
1/2 cup (1 stick) cold unsalted butter, divided
1 cups plus 1 tablespoon all-purpose white flour
3 tablespoons maple syrup, preferably dark amber, plus 3/4 cup more for filling
1/2 teaspoon vanilla extract
3 tablespoons light corn syrup
24 lightly toasted perfect walnut or pecan halves, optional
Coarse crystal salt for garnish, optional
Place a rack in the upper third of the oven; preheat to 350 degrees F. Generously spray 2 12-cup mini-muffin pans with nonstick spray.
For the dough: Cut 5 1/2 tablespoons butter into chunks. Combine the butter and flour in a food processor. Process in on/off pulses until the consistency of crumbs. In a small bowl or cup stir together 3 tablespoons maple syrup and vanilla until well blended. Pour the mixture over the flour mixture. Process in on/off pulses until just evenly incorporated; don’t over-process. If the mixture seems too dry to hold together, add a teaspoon more maple syrup and process just to incorporate it. Carefully remove the processor blade. Shape the dough into a flat disc.
Divide the disc into quarters. Divide each quarter into 6 equal portions, then roll them into balls. With a thumb or knuckle, press each ball into a mini-muffin cup so the dough is pushed up the sides evenly all the way around and forms a deep well. Be sure to work the dough up the sides so that the bottom isn’t overly thick and the well is as large as possible.
Bake (middle rack) for 11 to 14 minutes, or until lightly colored and slightly darker at the edges. Let stand until cooled. Using the point of a knife, loosen and gently lift the shells out to a rimmed, parchment-lined baking sheet.
For the filling: In a heavy 2-quart saucepan bring 3/4 cup maple syrup, 2 1/2 tablespoons butter and the corn syrup to a boil over medium-high heat. When the mixture comes to a rolling, foamy boil, start timing and boil 2 minutes longer, stirring once or twice. Then, stirring frequently and watching carefully to prevent scorching, boil 1 1/2 minutes more; the mixture should turn slightly more amber in color but not darken completely. Remove from the heat and let cool slightly. For easy pouring, transfer the filling to a 1-cup measure. Pour the filling into the shortbreads, dividing it evenly among them.
Let the mini-cups stand until cooled. If desired, place a walnut or pecan on top of each. Sprinkle the tops very lightly with sea salt, if desired.
Packed airtight, these keep in the refrigerator for up to 5 days and can be frozen, airtight, for up to a month.
Makes 24 2 1/2 inch mini-cups.